Web内容治理策略

Adopted by President’s Cabinet 6/25/19; AE 9/27/22

概述

十大正规网赌平台’s website is one of the most important 工具 utilized for communicating about EGSC, it is often the first impression our constituents form 十大正规网投平台学院. Having a dynamic website maximizes the usability and accessibility for site visitors to find meaningful content, increases visitor engagement and conversion, and engages with prospective students, current students, donors and alumni.

本政策的目的

The purpose of this policy is to establish authority, responsibilities, actions that assure that the 十大正规网赌平台’s presence on the World Wide Web supports 并通过以下方式促进学院的使命:

1. 1. Providing appropriate access to accurate, timely, relevant and authoritative information;
   2. Publishing materials consistent with EGSC’s Identity Standards and which best reflect 学院的官方形象和信息;
   3. Identifying authority and responsibility for EGSC’s presence on the Web;
   4. Establishing resources available and direction to all who publish information on college 或大学附属网页;
   5. Ensuring regular review of college and college-affiliated webpages for compliance with established policy, standards, guidelines and best practices;
   6. 确保EGSC的Web呈现形成一个连贯的整体.

使用分布式发布模型的内容管理

All college and college-affiliated webpages will have an assigned Content Expert and 内容管理器.

Website content (such as written text and images) will be supported and sustained 通过使用“分布式出版”模型.“标准定义如下 合规性将由网络团队监控:

1. 1. EGSC识别标准
   2. EGSC网站风格指南C
   3. 相关的EGSC政策和程序

In using a distributed publishing model for website content management, EGSC has adopted 一个公认的“最佳做法”，原因如下:

• • Relevant website content "lives" with the offices and departments. 他们知道自己 内容最好.

  • Offices and departments know best the messages they need to convey to and the responses 他们需要他们的网络支持者.
  • Potential bottlenecks created by a centralized publishing model (one person or a small group of persons responsible for all website changes) are avoided. 对时间敏感的 information can be published more quickly because there is not a queue of other changes 优先考虑.

支持网页设计和开发

EGSC’s 网络团队, comprised of staff in the 信息技术 and Institutional Advancement units, works to ensure consistent, positive experiences for our web visitors. From design and development to branding and maintenance, the EGSC 网络团队 supports the web content efforts of offices and departments throughout the college.

EGSC网络小组由以下EGSC职员组成:

• • 信息技术副总裁
  • 企业服务经理
  • 机构发展和社区关系主任
  • 资讯科技及创意服务专员

While individual departments are responsible for keeping their sites current, the web team will continue to review webpages and offer ongoing information and advice 协助内容专家和内容经理.

The web team will also train content managers for each department and provide the necessary access needed to maintain webpages using the content management software 工具.

内容审查工作流程

1. 1. 指定内容专家和内容经理
      • Each department having a presence on the EGSC website will have a designated “Content Expert” who is responsible for ensuring the overall accuracy and appropriateness of 网页的内容.
      • 内容专家 will appoint a departmental “内容管理器” who will work with the 网络团队 to ensure web content is updated and maintained on a regular basis.
      • 内容专家 is responsible for notifying the Web Services Specialist of who is serving as the departmental 内容管理器, as well as appointing a new Content 经理应对人员变动.
   2. 制定内容策略
      

      根据可用性.gov, “Content strategy focuses on the planning, creation, delivery, 内容管理. 内容策略的目标是创造有意义、有凝聚力、 引人入胜且可持续的内容.”

      Before creating new content or updating existing content, Content Experts and Content Managers should think through the purpose of each webpage to ensure relevance in the messaging, as well as who, when and how the webpage will be maintained.

      • 保持文字简洁. Readers skim and look at photos; they do not read paragraph after paragraph of text.
      • 消除腐烂. 冗余, 过时的, 微不足道的 内容(ROT)在EGSC网站上是浪费空间. 没有密切跟踪 of our pages, the EGSC website can grow out of control with information that is no 对我们的读者来说，时间更长或从未有用过.
   3. 确定评审日期
      

      每个资产(页面内容、图片等.)要求其部门“所有者”设置一个 review date whereby page owners can review content regularly so that it stays as current 尽可能相关.

      本网站内容治理政策要求:

      • • 静态内容, or content that does not often change, should be reviewed at least once prior to 每学期. On assets that contain static content, the review should be completed by 每年的8月1日、12月1日和4月1日.
          
          The 网络团队 will request annual verification of the static content review from each 部门内容专家. 报告将以电子方式保存 网络团队.
        • 动态内容, or content that is event-driven or date-related, should be reviewed according to 当日期或事件到期时. 例如，如果页面上的内容与 an event on January 31, the review date for that page should be set for January 31 so the content owner can remove content on that page on the day it becomes obsolete.

角色和职责

Web内容管理器 只有 responsible for editing existing content and keeping it up-to-date. 的创造 new webpages should be requested using the online IT Work Order System. 为期两周的 添加新页面需要提前通知.

1. 内容专家: EGSC employee responsible for the accuracy, timeliness and appropriateness of a web 页面的内容，可能是也可能不是内容管理器. 内容专家 is typically, but not exclusively, the VP, Dean or Director who oversees the department/division.
   
   
2. 内容管理器: Serves as the point-person for timely content changes and updates to the departmental/division webpage(s) to which they are assigned; adheres to stylistic and image standards, proper use of graphics, images and formatting; and attends all web content management training 按照Web团队的计划.
   
   
   • • 内容管理器可以并且应该做的编辑:
       • 添加/删除内部和外部超链接
       • 上传和链接PDF文档
       • 在网页上添加/更新文本
       • 添加/删除照片
     • Web团队所做的编辑/更改示例:
       • 创建和发布新页面
       • 添加一个新的内容管理器
       • 添加营销重定向跟踪代码
     • 人力资源厅的编辑:
       • 添加/编辑员工目录条目